How much does it cost me, the consumer, to browse poor mobile websites? As well as the obvious performance issues costing me time, browsing large pages ends up costing me money! Having had the pleasure of experiencing two train delays in the last week I have now been presented with the dreaded message below:
Part 1 – Defining the problem
Is optimising a website the same as decorating a rundown old house?
Obviously not, you would be a fool to think so, but in many ways there are some similarities and I’m not talking about the obvious pun of time to first paint!!
Identify a Global Event – TICK
Reserve advertising budget – TICK
Secure advertising space – TICK
Forget to check your website is performing well …. DOH!!!!